Maximise reach, accelerate growth, increase revenue!

ProtoConvert, a building automation solution provider, faced challenges in increasing leads and sales through organic traffic, improving brand visibility, and establishing itself in its region of operation. The inbound statistics were poor, and the primary concern was to increase organic inbound traffic on the website and convert generated leads into concrete sales numbers. To achieve this, ProtoConvert signed up with AusBorn and implemented a digital marketing campaign to double their monthly sales by gaining organic traffic. The company also received mentoring from marketing consultants to develop and implement effective digital strategies.

We achieved these results through a strategic and comprehensive digital marketing campaign. Our approach began with a thorough analysis of the website, identifying areas for improvement and optimising its architecture to enhance SEO performance. To address the challenge of organic traffic, we verified and validated the content, leveraging targeted keywords to boost the website's click-through rate (CTR). Additionally, we executed an integrated site-wide strategy, optimising meta titles/descriptions and generating authoritative backlinks to improve search engine rankings. Our digital marketing campaign played a pivotal role in driving success and maximising visibility.

ProtoConvert has harnessed the potential of digital marketing to drive remarkable expansion in reach and revenue. By adhering to a strategic sales process and executing, experimenting, and analysing various approaches, ProtoConvert has successfully attracted and captured potential buyers. Additionally, implementing remarketing and retargeting strategies has re-engaged potential customers and led to improved conversion rates. This case study showcases the transformative impact of ProtoConvert's digital marketing efforts, propelling their growth and success in the industry.